"2012 Asia LED Summit Forum" Launches with Major Impact in June

　　The year 2012 is the most crucial year for LED companies. This year, the incandescent lamp ban was officially implemented, and the "12th Five-Year Special Plan for Semiconductor Lighting Technology Development" was opened for public consultation, bringing favorable development opportunities for LED lighting; this year, competition in the LED industry intensified, price wars became fierce, patent wars came wave after wave, and the trends of elimination, mergers and acquisitions, and integration became increasingly evident.

　　To attack or to defend, to transform or to adjust and upgrade?... Plan first then act; it is time for deep thought and choosing a way out, time to set the LED market battle plan, time to formulate the LED technology R&D roadmap, time to coordinate industry development. To this end, Guangzhou Guangya Frankfurt Exhibition Co., Ltd., together with New Century LED Net and China LED Online, will host the "2012 Asia LED Summit Forum" during the Guangzhou International Lighting Exhibition and Asia LED Exhibition (June 9-11), to jointly discuss the major plans for LED enterprises and industry development.

　 Nakamura Shuji, George Crawford "Preside"

　　Nakamura Shuji and George Craford are household names in the industry. Nakamura is the father of blue LEDs; he developed the blue LED, which enabled LED manufacturers to produce three-primary-color (red, green, and blue) LEDs, making it possible to achieve 16 million colors. More importantly, the LED industry has used this new technology to begin the commercial production of white LEDs. The other is the father of yellow LEDs. Craford's research mainly focuses on visible-light LEDs that use compound semiconductor materials; he is committed to developing high-brightness, high-energy-efficiency LED chips and promoting the commercialization of LEDs, thereby making tremendous contributions to reducing the high energy consumption and environmental pollution of traditional lighting sources.

　　At this "2012 Asian LED Summit Forum", Dr. Nakamura Shuji focused on elaborating "The Current Status and Prospects of Nitride-Substrate LED Development", while Mr. George Craford presented his forecast on "LED Technology Trends: Enabling Continuous Improvement of Lighting Systems".

　　Four Industry Leaders Discuss the Landscape of Asia's LED Industry

　　Looking at the global landscape of LED industry development, European and American countries occupy the high-end market, with a market share of around 20%. In 2010, Japan, South Korea, Taiwan, and Mainland China collectively held a market share of 81.3%, making Asia the major production base for LEDs. Clearly, in the future competition for global LED status and market share, Asia will be the main battlefield, in which the development of the four key players—Japan, South Korea, Taiwan, and Mainland China—is of vital importance and will play a decisive role in the global LED chessboard. So, what is the current state of LED industry development in these four Asian powerhouses? What will the future landscape look like? And how should LED companies grasp the overall development of the LED industry?

　　At this forum, Mr. Wan Xihong, Director of the Guangdong Guangya Lighting Research Institute, focused on discussing strategies for Chinese LED enterprises to address opportunities and challenges; Dr. Fang Bingguo, Chief Director of the Korea LED Supply Association, elaborated on "How to Provide LED Lighting for Underground Garages"; the Leader of the Energy Research Group at the Industrial Economics and Trend Research Center of Taiwan's Industrial Technology Research Institute will provide an outlook on the development of Taiwan's LED industry; and Mr. Hori Masanori, Executive Director of the Japan Lighting Equipment Manufacturers Association, focused on elaborating "Japan's Post-Earthquake Energy-Saving Policies and the Popularization of LED Lighting".

　　LED Industry CEOs, CTOs, and CMOs, Creating Cutting-Edge Dialogue

　　此次论坛以“革新技术，取胜战略”为纲领，汇聚了LED蓝光之父中村修二、LED黄光之父乔治·克劳福德等LED行业上千位资深专家，包括各大行业协会领导、高校教授、研究员、分析员及顶级企业高管，网罗了日亚化学、Philips Lumileds、欧司朗光电、旭明、通用电气(GE)、天电光电、晶电、新世纪光电、晶能、双日机械、杭科光电、村田、DEKRA、茂硕电源、上海永铭、肇庆绿宝石、天宝集团、中科铭源、超频三、华普永明等LED行业主流企业的首席执行官(CEO)、首席技术官(CTO)、首席运营官(CMO)等，打造最顶级的LED产业尖端对话盛宴。

　　6月9日下午，日亚化学、飞利浦Lumileds、欧司朗光电半导体、旭明光电、通用电气等国际巨头CEO逐一亮相，分享LED照明产业发展运营经验，展望LED照明产业发展未来，并会针对LED照明市场发展进行一场唇枪舌剑的讨论。6月10日“CTO技术交流大会”上，氮化镓蓝光LED之父中村修二、双日机械、村田、晶元光电、新世纪光电、晶能光电、茂硕电源、杭科光电、天电光电、上海永铭、绿宝石、天宝集团等LED企业首席技术官就各自企业所在的领域，分享当前最先的LED技术，共同探讨LED技术发展难题。与此同时，在6月10日下午，另一分会 “CMO营销交流大会”，则主要以营销4P理论为基础，分享LED企业市场营销之道，共同探讨LED照明市场商业模式。

　　整个论坛议题直指当前LED行业发展热点、难点、核心问题，贯穿LED上、中、下游产业链，提供全产业链权威解决方案，力争从技术、市场、战略发展等深入探讨LED企业与行业发展大计。

　　Close to Industry Hotspots, Hot Discussion on Zhaga Standards

　　Currently, the hottest topic in the LED industry is undoubtedly LED standards. In the first half of the year, Zhaga, which promotes the standardization of LED lighting product interfaces, has been very active. In addition to holding meetings on the development of LED light engine interface standards, Zhaga also showcased modular LED products at the Frankfurt International Exhibition of Architecture and Lighting in Germany, demonstrating its ambition and strength in promoting the global standardization of LED lighting product interfaces. But what does this mean for Chinese LED companies? Is the arrival of Zhaga a blessing or a curse? What is the current progress of Zhaga standards? What are the technical requirements of Zhaga for member products?...

　　On the morning of June 10, the "LED Standard Exchange Seminar and Zhaga Special Presentation" will be held at Hall 8 South Hall. At this breakout session, Ms. Qin Bifang of the National Technical Committee for Standardization of Lighting Electric Appliances, Ms. Zhao Ying, Secretary-General of the Semiconductor Lighting Technology Standards Working Group of the China Electronics Standardization Institute, and Mr. Luo Tao of the Guangdong Semiconductor Lighting Benchmark System Research Center will each elaborate on the current status and plans for semiconductor lighting standards. Zhaga executive member representatives: Mr. Zeng Mu, General Manager of the Guangzhou Branch of DEKRA Quality Certification (Shanghai) Co., Ltd., Prof. Yan Xiaoling, APAC Lighting Standardization Director of Philips (China) Investment Co., Ltd., and Mr. Wu Shimin, General Manager of Chi Han Optoelectronics Co., Ltd., will jointly share insights on Zhaga light engine interface standardization.